There’s a fit for each customer who walks through our doors, and we won’t stop until we find it. It’s the only way we know.

As a result, Fleet Feet, Incorporated is the industry leader in franchising specialty footwear, apparel, and accessory stores focused on lifetime fitness sports. We’ve combined the strengths of individual entrepreneurship and cooperation to build a nationwide retail network with a focus on people and community.

Fleet Feet Sports began as a single store in Sacramento, California, opened by Sally Edwards and Elizabeth Jansen in 1976.  In 1980, the business partners responded to interest in the success of their store by offering franchises.  Sally led Fleet Feet, Incorporated for the following thirteen years, building the number of stores nationwide and developing a corporate staff headquartered in Sacramento.  Tom Raynor purchased Fleet Feet, Incorporated from Sally in 1993.  Under Tom's leadership, the company has grown to a very successful network of stores throughout the country, which receive support from a corporate staff located in Carrboro, NC.