CARRBORO, NC - (SEPTEMBER 1, 2007) - Fleet Feet, Incorporated, the nation’s leading franchisor of running specialty stores, announced the launch of FitlosophyTM the complete fit experience, a new national branding campaign.
Over the past 31 years Fleet Feet Sports has developed a reputation for customer service, community involvement, and a dedication to helping each customer find the proper fit and the right product for their needs. FitlosophyTM represents Fleet Feet Sports’ philosophy of Fit, and it was created as a unique way to communicate this brand message to customers, vendors, the industry, and the public.
FitlosophyTM is much more than a process or procedure. It’s a way of doing business, and it’s why our customers keep coming back,” says Fleet Feet, Incorporated President Jeff Phillips. “We don’t just deliver the right footwear fit, but we help our customers find the right bra fit, apparel fit, training plan, heart rate monitor….everything we do as specialty retailers is about finding the right fit for our customers. FitlosophyTM is a just new way to communicate to the market what we’ve been doing all along.”
The FitlosophyTM campaign features POS kits, brochures, counter signage, cards, and window decals, which will be in Fleet Feet Sports stores across the country beginning in September.
About Fleet Feet Inc.
Fleet Feet, Inc. is the industry leader in franchising successful, community-oriented, specialty footwear, apparel, and accessory stores serving runners, walkers and lifetime fitness enthusiasts. Currently there are 76 Fleet Feet Sports locations nationwide. Fleet Feet, Inc. offers support for existing and potential franchises out of its corporate headquarters in Carrboro, North Carolina.