Press Releases

Fleet Feet, Incorporated Reports Strong Sales

0 Comment(s) | Posted |  | 

 

CARRBORO, NC - (August 18, 2009)   Fleet Feet, Incorporated, nation’s leading franchisor of running specialty stores, continues to experience double digit growth despite the poor economy. The company was up 12% in the first half of the year with retail sales totaling 47.3 M. June has been the strongest month year-to-date with an increase of 14.1% over 2008. Comparative store sales remain the foundation of the company’s growth, increasing 8.4% for the first half and 11.1% in June. 
 
The company continues to gain national attention. Fleet Feet, Incorporated made Inc. Magazine’s list of the 5,000 fastest-growing private companies in the U.S. for the third consecutive year. The Inc. 5,000 is an expansion of the Inc. 500, which Inc. Magazine introduced in 1992. The Inc. 5,000 includes the Inc. 500 but digs deeper to offer the most comprehensive look ever at the entrepreneurial engine driving the U.S. economy today.
 
 “Our year-to-date results are a direct result of our franchisees’ ability to deliver a level of service and expertise that transcends product and price,” said Jeff Phillips, President of Fleet Feet, Incorporated. “The knowledgeable staff in Fleet Feet Sports stores provide our customers with an outstanding fitting experience and reliable product recommendations, delivered in a welcoming, friendly environment. Consistently meeting these expectations has allowed our business to thrive in a challenging economic environment.” Phillips added. 

 

Fleet Feet Sports Holds National Franchise Conference

0 Comment(s) | Posted |  | 
Cambridge, MD, June 28, 2009 - Fleet Feet, Inc. honored the outstanding contributions and accomplishments of its franchisees, employees and vendors during its annual National Franchise Conference June 27- July 1, 2009.  This year's event was held in Cambridge, MD.

 

 

Franchise owners and employees from 80 Fleet Feet Sports stores and representatives of 60 industry vendors gathered for a week of education, networking and business planning.  The theme of this year’s conference was Running a Fit Business, designed to help store owners and employees improve the customer experience, plan sales, manage inventory and improve financial performance.  

 

 

The conference featured extensive workshops on customer experience and financial management, including an innovative new selling strategy that will fundamentally change how stores plan sales and the way they approach buying and managing inventory in the future.  Franchisees participated in business roundtable discussions where vendor executives, top independent specialty running store owners and Fleet Feet Sports franchisees discussed current business issues.  Franchisees also attended an exclusive, expanded trade show that included more than sixty specialty vendors.  

 

 

“Solid operational and financial management practices have allowed Fleet Feet Sports to thrive in a challenging economic environment,” said Fleet Feet, Inc. President Jeff Phillips.  “Continued evolution of best practices combined with innovative new ideas will drive our business into the future and ensure our ongoing success.”

 

 

As part of the event, Fleet Feet, Inc. honored its franchise owners and vendors at its annual Awards Dinner. 2009 award winners include:

 

 

Fleet Feet Sports Brand Builder Award 
Suzanne and Dink Taylor of Fleet Feet Sports Huntsville, Alabama
This award recognizes a Fleet Feet Sports franchisee, opened for more than three years, for excellence in establishing and promoting the Fleet Feet Sports brand in their community, and for contributions to the national Fleet Feet Sports network.

 

 

Fleet Feet Sports New Store Development Award
Arlene and Charles Woodruff, Fleet Feet Sports Albany, New York
This award recognizes an outstanding Fleet Feet Sports franchise that has been open more than one year and fewer than three years.

 

 

Fleet Feet Sports Pinnacle Award
Jeanne and Pete Snell, Fleet Feet Sports Tucson, Arizona
This award recognizes a franchise that demonstrates excellence in customer acquisition, staffing & customer service, financial & inventory management, and vendor relations, while embracing Fleet Feet Sports initiatives such as FITLOSOPHY, No Boundaries® and the Balanced Score Card.  Excellence in these areas defines the very best of Fleet Feet Sports today and in the future.

 

 

Fleet Feet Sports Lola Amcher Vendor Customer Service Award
David Drees, Nike, Inc.
This award, named for its first recipient, recognizes outstanding customer service to Fleet Feet Sports franchises by a vendor representative.

 

 

Fleet Feet Sports Footwear Vendor of the Year
Saucony, Inc.
This award recognizes a footwear manufacturer for providing excellent product, support, and services to Fleet Feet Sports stores.

 

 

New Balance Athletic Shoe, Inc. was recognized for their overwhelming and generous support of the No Boundaries® National Training Program above and beyond the normal course of business.  The program, in its second year, guides participants toward becoming active by pursuing an achievable goal of walking or running a 5K for the first time.
 
 
Fleet Feet Sports Jane Ketchin Bryl Memorial Scholarships
  • Jaclyn Glotzbier, Fleet Feet Sports Mahwah, New Jersey
  • Grace Bentley, Fleet Feet Sports American Fork, Utah
  • Matt Ederer, Fleet Feet Sports Albuquerque, New Mexico
  • Alex Warren, Fleet Feet Sports Raleigh, North Carolina
  • Reed Nunnelee, Fleet Feet Sports Jackson, Mississippi
  • Jenn Short, Fleet Feet Sports Brentwood, Tennessee
  • Casey McCullough, Fleet Feet Sports Greenville, SC
Established in 1999 in memory of Jane Ketchin Bryl of Fleet Feet Sports Albuquerque, the $600 scholarships are awarded to Fleet Feet Sports employees and/or children of Fleet Feet Sports store owners or corporate staff who will attend a college or university in the fall.  With her dedication to her family and her community, Jane Ketchin Bryl embodied the Fleet Feet Sports philosophy to help people reach their goals whether in business, education or life.

“This year’s slate of award winners is indicative of the breadth and depth of talent and leadership we find within our franchise stores,” said Phillips.   “There is a remarkable group of young people associated with Fleet Feet Sports, and we value their individual and collective contributions, both to our organization and to the communities they serve.”

 

Fleet Feet Sports Holds National Franchise Conference, Launches New Format

0 Comment(s) | Posted |  | 

Dallas, January 14, 2009 - Fleet Feet, Inc., (www.fleetfeetsports.com) the nation’s leading franchisor of running specialty stores, met in Dallas this week for its annual Winter Franchise Conference. Franchisees from 30 states attended workshops and an exclusive trade show which marked the first year of a new conference format that added educational sessions. New content included business roundtable discussions where vendor executives, top independent specialty running store owners and Fleet Feet Sports franchisees discussed current business issues. 
 
Fleet Feet Sports and New Balance attendees kicked off the 2009 season of No Boundaries® by building bicycles and donating them to the local Boys’ and Girls’ Club. No Boundaries® is a national 5K training program designed for true beginners that was introduced with great success in 2008. The program, sponsored by New Balance, guides participants toward becoming active by pursuing an achievable goal of walking or running a 5K for the first time.
 
An awards dinner on Tuesday highlighted the record-breaking results for the Fleet Feet Sports franchise in 2008 – more than $86 million in sales and a 12 percent comp store gain. Fleet Feet President Jeff Phillips commented, “While we celebrate our collective accomplishments of the past year, we recognize that the economic environment has changed significantly. In 2009 we will focus efforts on the fundamentals that will keep the brand strong: working collaboratively with our franchisees and vendor partners to improve store operations and acquire new customers to drive our business.” In addition, the organization presented its Outstanding Apparel Vendor award and an annual community service award.
 
Brooks Sports was honored as Fleet Feet Sports’ Outstanding Apparel Vendor of 2008 for its growth in sales to Fleet Feet Sports stores, as well as its customer service, product quality, shipping and overall commitment to the Fleet Feet Sports organization.
 
Balega International, a sock manufacturer and Fleet Feet Sports vendor partner, presented its fourth InDuna Award to Kim Holt and Brett Lamb, owners of Fleet Feet Sports in San Francisco. The InDuna Award is presented annually by Balega in recognition of a Fleet Feet Sports store that has made substantial contributions to its local community.
 
“Fleet Feet Sports San Francisco, led by Kim and Brett, exemplifies the kind of active community involvement that we created the InDuna Award to recognize,” said Balega General Manager Chris Bevin. The store selects different beneficiaries for each of its quarterly Sunset Runs, turning the familiar store-sponsored fun run into an opportunity to raise funds and awareness for a variety of local, national and international charities. Benefiting organizations range fromStudents Run Oakland to the Lance Armstrong Foundation

Fleet Feet Hosts Annual Conference; Celebrates 2008 Award Winners

0 Comment(s) | Posted |  | 

Elkhart Lake, Wisconsin – Fleet Feet, Incorporated, (www.fleetfeetsports.com) the nation’s leading franchisor of running specialty stores, honored the outstanding contributions and accomplishments of its franchisees, employees and vendors during its annual National Franchise Conference here June 22-27, 2008.
 
Franchise owners and employees from 80 Fleet Feet stores and representatives of 40 industry vendors gathered for a week of education, networking and business planning. The theme of this year’s conference was Live Fit which reflects Fleet Feet’s ongoing commitment to encourage and support active, healthy lifestyles for the members of the communities in which the stores operate.

The conference featured FIT Interactive where attendees participated in hands-on fit and biomechanics training, and Fleet Feet Community College which offered educational seminars with industry experts on a wide range of topics including employment law, human resources and business strategy. Franchisees also participated in an exclusive trade show highlighting its key vendors including Adidas, Asics, Brooks, Mizuno, New Balance, Nike, Saucony and many apparel and accessory suppliers. 
 
“This conference provides an invaluable opportunity for franchisees and vendors to exchange ideas and build business relationships,” said Fleet Feet, Incorporated President Jeff Phillips. “With our focus on educational and business development sessions, attendees leave energized and better prepared to address the business opportunities and challenges they face.” 
As part of the event, Fleet Feet honored its franchise owners and vendors at its annual Awards Dinner. 2008 award winners include:
 
Fleet Feet Brand Builder Award
Lori and Tim Dreiling of Fleet Feet Sports Tulsa, Oklahoma
This award recognizes a Fleet Feet Sports franchisee opened for more than three years for excellence in establishing and promoting the Fleet Feet Sports brand in their community, and for contributions to the national Fleet Feet Sports network. 
 
Fleet Feet Rookie of the Year Award 
Robyn and Chris Gault, Fleet Feet Sports Gaithersburg, Maryland
This award recognizes an outstanding Fleet Feet Sports franchise that has been open more than one year and less than three years.
 
Fleet Feet Pinnacle Award
Lesley Roberts, Fleet Feet Sports Jackson, Mississippi
This award recognizes a franchise that demonstrates excellence in customer acquisition, customer experience, financial & inventory management, and vendor relations, while embracing Fleet Feet Sports initiatives.  Excellence in these areas defines the very best of Fleet Feet Sports today and in the future.
 
Fleet Feet Footwear Vendor of the Year
Brooks Sports
This award recognizes a footwear manufacturer for providing excellent product, support, and services to Fleet Feet Sports stores.
 
Lifetime Commitment to Running Awards
Betty and Roy Benson
This award recognizes an industry leader who has shown career-long dedication to the business and sport of running.
 
Golden Stool Award presented by Superfeet
Fleet Feet Sports Marlton, New Jersey, Fleet Feet Sports Northfield, Ohio, Fleet Feet Sports Pittsburgh, Pennsylvania and Fleet Feet Sports Tulsa, Oklahoma
Superfeet recognizes stores that demonstrate outstanding sales and service of Superfeet product.
 
Fleet Feet Jane Ketchin Bryl Memorial Scholarships
Rachael Arrington, Fleet Feet Sports Tulsa, Oklahoma
Allison Bentley, Fleet Feet Sports American Fork, Utah
Mindy Bewley, Fleet Feet Sports Buffalo, New York
Latasha Jarrett, Fleet Feet Sports Hartford, Connecticut
Jenn Short, Fleet Feet Sports Brentwood, Tennessee
 
Established in 1999 in memory of Jane Ketchin Bryl of Fleet Feet Sports Albuquerque, the $600 scholarships are awarded to Fleet Feet employees and/or children of Fleet Feet store owners or corporate staff. With her dedication to her family and her community, Jane Ketchin Bryl embodied the Fleet Feet philosophy to help people reach their goals whether in business, education or life.
 “This year’s slate of award winners is indicative of the breadth and depth of talent and leadership we find among our franchisees,” says Phillips.   “There is a remarkable group of people associated with Fleet Feet, and we value their individual and collective contributions, both to our organization and to the communities they serve.”

Fleet Feet, Incorporated Expands Team to Further Support Quickly Growing Stores

0 Comment(s) | Posted |  | 

CARRBORONC – Fleet Feet, Incorporated, (www.fleetfeetsports.com) the nation’s leading franchisor of running specialty stores, announces a corporate restructure and three new team members. This new structure facilitates the best use of resources to support franchises and manage current and future growth.
 
“We’ve expanded our resources and created a structure that we can build upon for many years,” said Jeff Phillips, President of Fleet Feet, Incorporated. “We have the right people in the right positions to take us to the next level. This will allow us to maximize efficiency and take advantage of opportunities to help fuel our growth.”
 
The company’s restructuring plan involved refining the responsibilities of three key employees. Bryan Mills has been promoted to Director of New Franchise Development with responsibility for managing new franchise candidates through the store opening process and their first two years in operation.  Bryan and his development team will also be responsible for franchise ownership transitions. Vice President of Business Development, Luke Rowe, will oversee the franchisee recruiting and selection process and continue to drive our FIT initiatives. 
 
Joey Pointer, Director of Franchise Operations, will focus on supporting the continued growth and profitability of fast growing and maturing stores. Brian Breedlove has joined the team to oversee the financial management, personnel and legal matters of Fleet Feet, Incorporated. He will also assist with supporting franchisees on financial and inventory management and ongoing store business reviews and analysis. Brian spent the last five years with Nortel Networks in a variety of roles, most recently as Senior Financial Analyst with responsibilities in budgeting, financial planning, and analysis.
 
Fleet Feet, Incorporated has also expanded its Brand Management team with the additions of Talia Herman and Mike Forsterling. Brand Managers work collaboratively with vendor partners to identify opportunities, improve communication flow from vendor to account, handle business issues, assist with inventory planning and management, and coordinate marketing efforts.  Talia Herman has joined Fleet Feet, Inc. as the Brooks Brand Manager, and Mike Forsterling has come on board to drive growth of the Saucony brand.
 
Talia Herman joins Fleet Feet, Inc. from Spenco Medical Corporation where she spent five years in a sales and marketing capacity. Most recently as Marketing Manager, Ms. Herman managed advertising and promotion initiatives for Spenco’s core products, assisted in product development, and managed key accounts.
 
Mike Forsterling joins the team after several years with Spectrum Brands, a supplier to Lowe’s Companies, where he worked in supply chain, inventory and demand planning, manufacturing, and customer service management.
 
About Fleet Feet, Incorporated
Fleet Feet, Incorporated is the industry leader in franchising successful, community-oriented, specialty footwear, apparel, and accessory stores serving runners, walkers and lifetime fitness enthusiasts.  Currently there are 81 Fleet Feet Sports locations nationwide.  Fleet Feet, Incorporated offers support for existing and potential franchises out of its corporate headquarters in Carrboro, North Carolina.

Fleet Feet, Inc. Bucks Retail Trend with 19 Percent Growth in 2007

0 Comment(s) | Posted |  | 

CARRBORO, NC - Fleet Feet, Incorporated, (www.fleetfeetsports.com) the nation’s leading franchisor of running specialty stores, recorded 19 percent growth in overall sales in 2007 with 80 stores, surpassing $75 million in revenue compared to $63 million in 2006. Comparative store sales in 2007 increased 15 percent over 2006. 

Twenty-five stores recorded $1 million in annual sales in 2007 with the addition of four stores to these ranks. Average sales for stores opened for two or more years surpassed the million dollar mark for the first time (from $996,000 in 2006 to $1,075,000 in 2007). 

“We are extremely proud of this organization for defying national retail trends by posting continued growth and success in 2007,” said Jeff Phillips, President of Fleet Feet, Inc. “It’s not without an enormous amount of work on the part of our franchisees who have an unwavering focus on serving our customers. Through the support of our vendors, corporate staff and franchise network, these specialty business owners are making a significant, positive impact on their communities, and it’s paying off.”

Fleet Feet, Inc., was recognized by two business publications for excellence in 2007, Entrepreneur Magazine and Inc. Magazine. For the second year in a row, Entrepreneur ranked Fleet Feet, Inc. in their Franchise 500 – its annual list of top franchisors. At 352, Fleet Feet, Inc. is the only running specialty retail franchise on the Franchise 500 listing.

In addition, Inc. magazine included Fleet Feet, Inc. in its Inc. 5,000 fastest growing companies in America listing, an expansion of the Inc. 500 introduced in 1982.

Fleet Feet, Inc. added 12 new franchise owners to the network in 2007. Ten new locations were opened, including one by an existing franchisee, and three existing locations changed ownership. Three of the new franchise owners are former store employees, bringing the total number of franchises owned by former employees to 18. Fleet Feet, Inc. plans to open 12 new stores in 2008.

About Fleet Feet, Incorporated 
Fleet Feet, Incorporated is the industry leader in franchising successful, community-oriented, specialty footwear, apparel, and accessory stores serving runners, walkers and lifetime fitness enthusiasts. Currently there are 81Fleet Feet Sports locations nationwide. Fleet Feet, Incorporated offers support for existing and potential franchises out of its corporate headquarters in Carrboro, North Carolina.

 

Fleet Feet Welcomes Record Number to Annual Winter Conference

0 Comment(s) | Posted |  | 

 

Dallas, January 9, 2008 - Fleet Feet, Incorporated, the nation’s leading franchisor of running specialty stores, gathered a record number of franchisees – representing 70 stores – and 38 apparel and footwear vendors at its annual Winter Franchise Conference January 7-10.
 
Nike, Inc. was honored as Fleet Feet’s Outstanding Apparel Vendor of 2007 for its growth in sales to Fleet Feet stores, as well as its customer service, product quality, shipping and overall commitment to the Fleet Feet organization. 
 
Franchisees from 30 states attended workshops and an exclusive trade show featuring key apparel vendors such as adidas, Asics, Brooks, Champion, Mizuno, Moving Comfort, New Balance, Nike, Saucony, Sugoi among others. An awards dinner on Tuesday highlighted the record-breaking results for the Fleet Feet franchise in 2007 – more than $75 million in sales and a 14 percent comp store gain – as well as Nike’s honor and an annual community service award.
 
Fleet Feet President, Jeff Phillips, commented, “We have made great strides in 2007, not only in terms of sales growth, but in strengthening the brand. With the rollout of our Fitlosophy campaign, we’ve staked our place as the industry leader in FIT and demonstrated our commitment to helping customers find the right FIT for shoes, apparel, sports bras, nutrition, training programs and more.”
 
Nike was selected for the annual apparel award based on 2007 sales and feedback from franchisees. Comments from franchisees on a national survey included, “Nike has been the strongest performer in terms of sell through and consistency throughout the year…the Nike.net website has helped me at anytime of the day with ordering and up to minute availability…(Nike) continues to put out style, technical, fashion and quality apparel with a large amount to choose from and build a story.”
 
Balega International, a sock manufacturer and Fleet Feet vendor partner, awarded its third InDuna Award to Susan Frankel and Jeremy Perlin, owners of Fleet Feet Sports in Cincinnati. The InDuna Award is presented annually by Balega in recognition of a Fleet Feet Sports store that has made substantial contributions in their local communities.
 
Balega and Fleet Feet work jointly on the The Lesedi Project, a fundraising project to support the Ethembeni School in South Africa which serves 300 children with disabilities. This year’s fundraising efforts resulted in the purchase of a long-awaited school bus for the children in South Africa.
 
2007 InDuna award winners, Frankel and Perlin, supported their local school district’s physical fitness program by awarding children who met certain fitness goals with Lesedi bracelets made by the Ethembeni School children. Fleet Feet in Cincinnati also partnered with Balega to sponsor the “Lil Bug Run for Kids” at the annual Women’s Distance Festival, serving as the culminating fitness event the year. 
 
“Susan and Jeremy’s enthusiasm for building connections between their community and Ethembeni to support the Lesedi Project was a beautiful endeavor,” said Balega CEO Russell Clark. “But, their support for Cincinnati goes well beyond this one project with events and fundraisers throughout the year for organizations from the Children’s Medical Cancer Center to Dress for Success. We are proud to recognize these wonderful Fleet Feet owners and their entire staff.”
           
About Fleet Feet Inc.
 
Fleet Feet, Inc. is the industry leader in franchising successful, community-oriented, specialty footwear, apparel, and accessory stores serving runners, walkers and lifetime fitness enthusiasts.  Currently there are 80 Fleet Feet Sports stores located nationwide.  Fleet Feet, Inc. offers support for existing and potential franchises from its corporate headquarters in Carrboro, North Carolina.

 

Fleet Feet Sports and Balega International Partner to Assist African School

0 Comment(s) | Posted |  | 

CARRBORO, NC - (DECEMBER 17, 2007) - Fleet Feet, Incorporated, the nation’s leading franchisor of running specialty stores, and Balega International, a manufacturer of technical running socks, have a partnership that goes beyond that of retailer and supplier. Over the past two years, the companies have joined forces to raise funds in support of a South African school for physically disabled and visually impaired children.  Their joint efforts raised enough money in 2007 to purchase a much needed handicapped-accessible bus for the school. 

Balega is an international company with roots in South Africa.  While headquartered in theU.S., Balega develops and manufactures its socks at its Cape Town, South Africa, production facility.  Balega supports theEthembeni School, located in rural KwaZulu Natal, as a way to give back to the South African communities on which it relies.

In 2006, Balega invited Fleet Feet to become its partner in the Lesedi Project, a fundraising initiative for the school.  Balega recognized that Fleet Feet’s commitment to building communities and to giving back made it a natural partner for the project.

In addition to making corporate contributions, Fleet Feet Sports stores sell beadwork produced by Ethembeni students and a CD of South African music, and hold special events to benefit the school. 

Fleet Feet Sports in Carrboro, North Carolinahas taken a special interest in the Lesedi Project.  As winners of the 2007 InDuna Award,presented annually by Balega in recognition of community-based charitable contributions, store owners Rona Van Willigen and Bobby Biles have become drivers for the project within the national Fleet Feet organization.  Earlier this year they traveled to South Africa to present the Ethembeni School with a check for funds raised by Fleet Feet stores, and they have played an active role in bringing the stores together to raise money for the purchase of the bus.

 

Balega and Fleet Feet brought in additional industry vendors as well, receiving support from Descente and Superfeet.  “It is a great privilege for all of us at Balega to be part of an industry which shows such great generosity of spirit and which continually inspires us to redouble our fundraising efforts,” says Balega CEO Russell Clark.

Fleet Feet, Incorporated CEO Tom Raynor and President Jeff Phillips recently traveled to South Africa with representatives of Balega to present the bus to the school.  Headmaster A.A. Mouton describes the reaction of the children upon seeing the bus: “They cannot believe that this wonderfully decorated, brand new bus is for them.  This donation has instilled in them, a wonderful sense of pride towards themselves and their school. There is such excitement in the air--they cannot wait to go on their next outing!”

According to Jeff Phillips, “there is a synergy between Fleet Feet and Balega that goes beyond our business relationship that has enabled us to accomplish something tangible and meaningful for the children of Ethembeni. It has been tremendously rewarding to work together towards this goal.”

 

Fleet Feet, Inc. Launches Branding Campaign

0 Comment(s) | Posted |  | 
CARRBORO, NC - (SEPTEMBER 1, 2007) - Fleet Feet, Incorporated, the nation’s leading franchisor of running specialty stores, announced the launch of FitlosophyTM  the complete fit experience, a new national branding campaign.
Over the past 31 years Fleet Feet Sports has developed a reputation for customer service, community involvement, and a dedication to helping each customer find the proper fit and the right product for their needs.  FitlosophyTM represents Fleet Feet Sports’ philosophy of Fit, and it was created as a unique way to communicate this brand message to customers, vendors, the industry, and the public.

 

FitlosophyTM is much more than a process or procedure.  It’s a way of doing business, and it’s why our customers keep coming back,” says Fleet Feet, Incorporated President Jeff Phillips.  “We don’t just deliver the right footwear fit, but we help our customers find the right bra fit, apparel fit, training plan, heart rate monitor….everything we do as specialty retailers is about finding the right fit for our customers.  FitlosophyTM is a just new way to communicate to the market what we’ve been doing all along.”

 

 

The FitlosophyTM campaign features POS kits, brochures, counter signage, cards, and window decals, which will be in Fleet Feet Sports stores across the country beginning in September. 

 

About Fleet Feet Inc.
Fleet Feet, Inc. is the industry leader in franchising successful, community-oriented, specialty footwear, apparel, and accessory stores serving runners, walkers and lifetime fitness enthusiasts.  Currently there are 76 Fleet Feet Sports locations nationwide.  Fleet Feet, Inc. offers support for existing and potential franchises out of its corporate headquarters in Carrboro, North Carolina.