25 Ton Weight Loss Goal


Fleet Feet Sports’ New Year's Resolution Is To Help Americans Lose 25 Tons
(Carrboro, NC) January 7, 2014 – Across the country, Fleet Feet Sports stores have set an ambitious New Year's Resolution. The locally-owned running specialty stores want to help their communities lose a ton of weight. Literally. The 2000 pound weight loss goal is only part of the 12-week Ton of Fun Weight Loss Challenge taking place in more than 25 cities.

Ton of Fun incorporates access to fitness and running coaches, nutrition experts, group workouts, nutrition clinics, weekly newsletter communications, and incentive prizes for weight loss. Participants have weekly private weigh-ins at their local Fleet Feet Sports store and their amount of weight loss is recorded. Prizes will be given for different weight loss milestones. Participants have the chance to earn back the cost of the program and win a Fleet Feet Sports gift card for participating in at least eight of the weigh-ins and losing 2% of body weight. An additional gift card is earned if participants lose at least 5% of their body weight by the end of the 12 weeks.

Ton of Fun initiated at Fleet Feet Sports Rochester, New York, this summer when the Ridgeway location challenged the Brighton location (east vs. west) to lose a ton of weight. It worked! In 12 weeks, the participants lost over 3,600 pounds. Now, over 25 Fleet Feet stores nationwide are challenging their communities to lose a ton and to start the year off on the right foot. It takes commitment, support, and motivation to reach weight loss goals. Fleet Feet Sports is providing all of this, and more in this unique challenge.

Fox Valley, WI - January 1st
Baton Rouge, LA - January 2nd
Mount Pleasant, SC - January 2nd
Elmhurst, IL - January 2nd
Bonney Lake, WA - January 4th
Aptos, CA - January 4th
Rochester, NY - January 4th (3 programs for the year)
Gaithersburg, MD - January 4th (3 programs for the year)
Tacoma, WA - January 5th
Athens, GA - January 6th

Spokane, WA - January 11th
Baltimore, MD - January 11th
Tulsa, OK - January 12th
St. Louis, MS - January 18th
Columbia, SC - January 18th
Cincinnati, OH - January 18th
Montgomery, AL - January 20th
Seattle, WA - February 1st
Round Rock, TX - February 1st
Vacaville, CA - February 1st
Burlington, VA - February
Marlton, NJ - April 2014
Orlando, FL - April 2014
Sarasota, FL - September 2014
Other Weight Loss Programs
Chico, CA - September 29th - Move it to Lose it
Murfreesboro, TN - January 8th - Get Fit Challenge

About Fleet Feet, Incorporated
Fleet Feet, Incorporated is the industry leader in franchising successful, community-oriented, specialty stores serving runners, walkers and lifetime fitness enthusiasts. With 105 locations in 33 states and the District of Columbia, Fleet Feet, Inc. offers support for existing and potential franchisees out of its corporate headquarters in Carrboro, North Carolina.

About Fleet Feet Sports
Fleet Feet Sports is a locally owned and operated specialty store carrying footwear, apparel and accessories for walkers and runners. At Fleet Feet, you will find a welcoming environment where runners, walkers and fitness enthusiasts of all abilities receive unparalleled service and support.

For more information on the Ton of Fun Challenge, please contact Fleet Feet, Inc.; Megan Sierveld 919-942-3102 or Jillian Wiederer at 847-894-3230.  Or the program creator and store owner Ellen Brenner at (585) 697-3338 or (585) 270-4334.