It all started with a passion and a blog...
After a successful career for many years in the tech industry, Vic began Addaday out of passion. Upon hearing news that his grandfather was sick, Vic took time off to spend with him. During that time, he wanted to lead a healthier lifestyle and started running again. He started a blog called "Add a Day" writing about ways to add a day to your life.
With the impact on his body and high cost of massage therapy, he looked for an alternative form of recovery. Vic walked into Fleet Feet Sports Encino and was disappointed with the limited options for recovery products. With a background and culture that has been using self care sticks made out of bamboo for years, he developed and tested some of the products with Encino.
In 2013, Vic came to our annual conference in Huntington Beach and introduced his passion to the rest of our stores. Vic was willing to invest in us, driving across the country from California to North Carolina visiting our stores along the way. Within a year Addaday became the leader in the massage category for Fleet Feet Sports. Today Vic along with his wife Lyndsey and a small team in Santa Monica, California, continue to develop the leading massage and recovery tools.